What if?

It’s about asking the right questions, synthesizing deep insights, identifying strategic opportunities, and creating powerful, emotionally resonant and sustainable brands. “What if” thinking helps transform people and organizations and establish brand direction, clarity of purpose, inspiration, and energy internally and externally.

Our process

INSIGHTS + BRAND STRATEGY

INSIGHTS + BRAND STRATEGY

Revealing the truth and defining a strategic foundation

Starting out with the wrong questions and assumptions guarantees you will miss key opportunities. We begin with deep customer + market research and insights. You’ve probably heard that before, but we passionately believe in finding the truth. These truths are used to identify, articulate and illuminate brand strategy for our clients that helps achieve strategic business and brand outcomes.

NAMING

NAMING

Developing strong, compelling names and naming systems

People are overwhelmed with choices. A distinctive name has the potential to increase awareness and grow market share. A name is a promise, and the most visible and powerful brand expression and personality and organization has. It delivers strategic impact. It helps create an emotional connection that give people reasons to care, to belong and to make a choice.

CREATIVE DEVELOPMENT + IMPLEMENTATION

CREATIVE DEVELOPMENT + IMPLEMENTATION

Creating powerful, emotionally resonant and sustainable brand expressions and experiences

Developing a brand promise that is relevant and differentiates you from the competition is effectively translated into brand expressions and customer experience design. With the power of deep insights, we design, create and launch multi-layered programs impacting the cluttered world of brands we live in.

What our clients say about us

“Expert communicators that are strategic, global, creative thinkers with an edge, who converge the rational with the emotional. Did I mention they’re fun to work with?”

– Kirt Martin, Vice President of Design and Marketing / Landscape Forms

“The Samata team shares my passion to make positive change happen, pushing beyond what currently exists. They have the experience to transform ideas into great brands – they’ve done it for me at two different organizations.”

– Brad Halverson, CEO / Clearbrand

“Samata not only helped us exceed our brand and business goals, they also helped us launch an award-winning magazine unlike anything else published in the senior living market.”

– Dan Hutson, VP Communications & Marketing / be.group

“Samata helped us accomplish what was perceived as nearly impossible – bring together over 400 disparate organizations to create a powerful, resonant regional brand.”

– Bob DeKoch, COO, President / The Boldt Company
, Co-chairman of the Board / New North

  • 600 + Brand Names, Identities, Stories, and Experiences
  • 1,060 Awards and Publications
  • 150 Juries & Lectures
  • 41 Film Festivals
  • 1,172,000 + Cups of Coffee
Luis Macias
Luis Macias

Luis Macias

Luis Macias

We met Luis when he was just getting out of college, in 1997, and he’s been with us ever since. A talented editor and producer, he is synonymous with our exploration of film and video production. He’s a great visual storyteller with major credits on our independent documentaries and commercial film and video projects.

“Life happens at 24 frames per second.”

Pat Samata
Pat Samata

Pat Samata

Pat Samata

As a young freelancer in the 1970s, Pat Samata hired on with a six-month-old design firm that had not much going for it except for the persistence of its founder – her future husband, Greg. She elected to go the distance, often as the glue that holds it all together.

“Life is challenging, take a deep breath and jump in.”

Jason Schifferer
Jason Schifferer

Jason Schifferer

Jason Schifferer

Jason joined our team 10 years ago coinciding with a growing significance of websites. His approach to web development is intuitive and in line with best practice design principles and ever changing web technologies. Each day finds him implementing custom applications, CMS systems, web apps, data visualizations and responsive websites that seamlessly work across desktop, tablet and mobile.

“I like form, but I absolutely love function.”

Greg Samata
Greg Samata

Greg Samata

Greg Samata

In 2013, Greg Samata decided to leverage everything he’d done for the past 35 years – to focus on helping entrepreneurial thinkers at every stage of the game, whether inside existing structures or beyond the fringes of conventionality. He has organized a consortium of former employees, longtime creative collaborators, former clients, and emerging expertise on a global scale to create Samata LLC.

“Always go for it.”

Denice Engstrom
Denice Engstrom

Denice Engstrom

Denice Engstrom

Denice joined our team in 2013 as we launched Samata LLC. After a career in finance she brings experience, organization and enthusiasm to managing our office.

“Love what you do!”

Joan Julian
Joan Julian

Joan Julian

Joan Julian

Joan has collaborated with extraordinary thinkers, intuitive designers, and rigorous business innovators. She’s held executive positions with Fortune 500 corporations and with entrepreneurial startups. In collaboration with us over the last nine years, she’s helped organizations visualize change, build brands, grow businesses and turn insights into opportunities.

“It’s not what you look at that matters, it’s what you see.”

 

Portraits by Sandro