AMITA Health

AMITA Health

What if healthcare were
friendly and transparent?

When Alexian Brothers Health System and Adventist Midwest Health formed a joint venture, they asked Samata to create a unified brand that honors the legacy of the existing entities and is relevant and understandable in the market. We created a new name and developed a comprehensive communications plan designed to express the new brand identity, message and touch points that demonstrate the mission driven ideals of the brand.

Alexian Brothers Health System and Adventist Midwest Health were in search of a new name and brand that represents their shared values. Amita translates to Truth in Hebrew, Friendship in Italian, and Infinite Life in Hindi, perfectly encapsulting the new brand strategy of care that is inclusive, communicative and transparent. The brand expression developed by Samata enables clear communication at every step of the patient journey.