What if seniors
could be themselves?

Southern California Presbyterian Homes was committed to innovating and enabling seniors to live every day to its fullest, appealing to the needs and aspirations of the future customer. Through a deep process of research, internal and external audits, market trend analysis, and conversations with current and future residents and their families, we synthesized insights into a new name,, and a strategic platform, be.yourself, for the new brand, customer experience and engagement.

“Samata not only helped us exceed our brand and business goals, they also helped us launch an award-winning magazine unlike anything else published in the senior living market.”

– Dan Hutson, VP Communications & Marketing,

The’s human stories, expressed in films, books and advertising, authentically captured the spirit, passion and voice of a dedicated group that has a differentiated and meaningful position in the senior living market.