What if tile were part of
the design process?
Mid America Tile was a family brand of products ready to target the young designer marketplace with a more design-centric approach. Samata created a strategy that informed a new logo and brand feel and voice, as well as a new way for their clients to browse and plan their projects online.
– Tom Kotel, President, Mid America Tile
Mid America Tile was a company in need of a better way to project their value in the market and focus on customer service. Together, Samata and Mid America Tile redefined the business and go to market strategy, personal selling proposition and re-aligned the brand and web experience targeting the architect and design community.