New North

New North

What if 18 counties in Northeast Wisconsin were unified into a single economic development region?

Over 300 business leaders along with Governor Doyle joined together to launch a brand initiative that united an 18 county region in Northeastern Wisconsin. Through rich insights and strategic planning “The New North” was born as the brand to drive economic development in the region using the tagline “North of what you expect.”

“Samata helped us accomplish what was perceived as nearly impossible – bring together over 400 disparate organizations to create a powerful, resonant regional brand.”

– Bob DeKoch, COO, President, The Boldt Company / Co-chairman of the Board, New North

Samata created a name and brand to unify 18 counties in Northeast Wisconsin. The brand defies expectations and clearly positions the geographic confluence of business in the northern Wisconsin region.