![we energies](http://samata.us/site/wp-content/uploads/2015/12/we-header.jpg)
we energies
What if the electric and gas utility companies in a single region were combined?
At the early stages of developing the brand strategy for Wisconsin Electric and WiGAS, the electric and gas suppliers of Milwaukee Wisconsin, a general mistrust and rivalry between the two companies and their cultures existed. Our task was to build a sense of pride and personalize the combined company cultures under one name and one brand.