A great name is a powerful brand promise. Whether for corporations, products or services, names define an understanding of who the organization is, carving out the strategic path the company will take. It’s an emotional connection that delivers strategic impact. Here are name transformations we’ve had the opportunity to create for our clients.
Original Name
New Name
Tagline

Alexian Brothers Health System and Adventist Midwest Health

AMITA Health

I am Amita

Southern California Presbyterian Homes

be.group

be.yourself

New business

Clearbrand

LDR Interactive

Futuri Media

Shaping the Future of Media

International Mineral & Chemical Corporation

Imcera

Entrepreneurial High School Business Curriculum

IncubatorEdu

Lasalle Partners + Jones Lang Wooten

Jones Lang Lasalle

LCRC

Lifespace Communities

Storage / Real Estate Investment Trust

LifeStorage

Life Stories Need Life Storage

New Charter School

Moving Everest Charter School

18 County Economic Development Region

New North

North of What You Expect

Voice of Customer Feedback Systems

OpinionLab

Feedback anytime, anywhere

Digital Voting Machine Company

Populex

Creative Children’s Academy

Quest Academy

New product

Thrive Premium Motor Oils

From Scratch Marketplace

United Kitchen

Feed Your Passion

Wine Discount Centers

VIN

Wine. Passion. Value.

Online Travel and Retail Company

Wander + Revel

Wander the world.
Revel in the beautifully made.

Wisconsin Electric Company / Wisconsin Natural Gas Company

We Energies

Premium Craft Vodka

Willa Vodka

For the independent spirit in all women

Xata / Turnpike Company

XRS

Road Science